Did you know that more than 40-percent of juries are now made up of generation X and Y jurors and that these individuals are more inclined to respond to multi-sensory stimulation? Or that a juror from any generation understands and retains more information when it is presented in a method that extends beyond just verbal? The Visual Advantage team has spent over ten years perfecting the art of using complex data to create and present well organized visual strategies that reach all of your jurors.
Our comprehensive system begins with conceptualizing your visual strategy and extends into the courtroom where our professionals present that vision to the jury.
Meet: The first step is meeting your Visual Advantage case manager and expert team. This gives us a chance to hear about your case and review all of the materials you have gathered to date.
Distill: After the preliminary review of your case, we begin a collaborative effort to distill every element that will strengthen your case via courtroom graphics. At this time, we review the arguments of the other side as filed with the court, ask a lot of questions, research additional data, make site visits if necessary and more. This phase is meant to be thorough — we are not only familiarizing ourselves with your case, we are identifying new and overlooked essential elements of the case to be visually presented to the jury.
Strategize: Once we have exhausted every potential angle of your case, we organize the accumulated information. Demonstrative strategizing begins as we select key points of your case to be expressed visually in court. Case themes, color schemes, underlying tones and other supporting visual elements are reviewed during a storyboard meeting. By the end of this phase, a list of courtroom graphics has been drawn up to be given to our firm’s design experts to create.
Present: On the first day of trial, one of our in-house trial presentation experts accompanies you into court. At your disposal for the entire case, our professionals are there to ensure your demonstratives and other electronic exhibits are a seamless component of your trial presentation.
Conclude: At the end of trial, you choose between letting Visual Advantage store your materials or taking them to use as future marketing tools for your firm.
